Anchors your engagement stack with a governed customer record that merges first-party attributes, consent, residency, and lifecycle state into one place. Every update is versioned, schema-validated, and synced to downstream systems via webhooks and SDKs so product, marketing, and compliance teams stay aligned. With residency-aware storage, redaction tooling, and audit trails, Player Identity lets you activate personalization at scale without sacrificing privacy or operational trust.

• •User Onboarding
• •Profile Management
• •Segmentation

Turns raw clicks, swipes, and transactions into a reliable behavioral spine within milliseconds. Payloads are validated against CloudEvents contracts, enriched with player context, routed through the outbox, and delivered idempotently to Points, Rulebook, and Credits. Observability hooks in App Insights and replay tooling keep data scientists and SREs confident that no event is lost, duplicated, or malformed—making real-time personalization safe for enterprise scale.

• •Behavioral Analytics
• •Trigger Campaigns
• •Journey Tracking

Provides a payments-grade ledger for loyalty currencies with atomic earn, burn, and reversal flows. Balance snapshots, hold accounts, and expiration schedules are enforced centrally, while finance teams rely on ledger exports, reconciliation dashboards, and SOX-ready audit logs. Whether you are running cashback, streak bonuses, or blended incentives, the Points system ensures program experimentation never jeopardizes financial accuracy.

• •Loyalty Programs
• •Cashback Systems
• •Referral Rewards

Credits is your payments-grade usage monetization layer—a safe, flexible way to charge by tokens, calls, minutes, or any unit of value. The Authorize → Commit → Void workflow prevents double-charges and revenue leakage, while wallets, quota plans (soft/hard limits), and tiered/linear/volume pricing let product and finance teams iterate packaging without touching billing code. Built-in Stripe top-ups, low-balance webhooks, Prometheus telemetry, and an immutable ledger make reconciliation and compliance straightforward for RevOps and audit. Paired with Persona Studio, Credits unlocks persona-driven pricing—right quotas, perks, and promotions for each segment—so CMOs maximize conversion and ARPU while CIOs maintain consistency, control, and a clean API surface for developers.

• •API Credits
• •Feature Gating
• •Pay-as-you-go

Transforms milestones into durable motivators with rule-driven grants, asset catalogs, and eligibility checks that honor compliance requirements. Designers orchestrate progressive journeys, developers trigger real-time grants, and analytics teams study lift with badge issuance telemetry without rebuilding the system for every campaign. Every badge issue is signed, auditable, and reversible, keeping loyalty operations nimble and trustworthy.

• •Onboarding Milestones
• •Skill Badges
• •Anniversary Rewards

Enables lifecycle teams to script multi-step experiences—onboarding, education, retention—using declarative steps, branching logic, and SLA timers. Progress persists across channels, streaks drive daily engagement, and reward hooks integrate with Points, Credits, and Badges. Program performance is observable in real time, letting you A/B test and localize journeys without creating brittle workflow code.

• •Feature Adoption
• •Onboarding Flows
• •Product Tours

Delivers fair, abuse-resistant rankings with deterministic tie-breaking, windowed aggregation, and scheduled resets. Players see instant movement through “around me” endpoints, operators monitor integrity with anomaly alerts, and compliance teams can reconstruct standings thanks to immutable event references. Leaderboards become a safe growth lever that drives repeat visits and monetization without opening the door to manipulation.

• •Sales Contests
• •Community Leaderboards
• •Performance Tracking

Runs the full reward lifecycle from inventory to fulfillment with guardrails for liability, budget, and compliance. Campaign owners curate catalog segments, finance tracks outstanding value on aging reports, and fulfillment partners plug into signed webhooks for SLA-backed delivery. The result is a reward marketplace that feels bespoke to customers yet is governed and auditable for enterprise oversight.

• •Gift Cards
• •Merchandise
• •Experiences

Designed for enterprise scale and speed, Persona Studio gives your growth, product, and lifecycle teams seven ready-to-use behavioral segments—without hiring a data-science team or wiring a new stack. It unifies Playbasis engagement, credits, and monetization signals with your first-party data, trains explainable models with clear drivers, and pushes nightly persona assignments straight into Rulebook, Credits bundles, and outbound channels. With idempotent training jobs, versioned models, audit trails, and React Query hooks, you get governed, reproducible segmentation that your IT organization can trust and your marketers can activate immediately. Every movement between personas becomes a measurable trigger for targeted experiments and offers, creating a closed-loop growth engine that compounds retention and LTV.

• •Dynamic Segmentation
• •Predictive Targeting
• •Churn Prevention

Gives product and data teams a contract-first experimentation system with variant assignment, guardrail metrics, and sequential testing baked in. Exposure events, CUPED adjustments, and automated stop conditions help you make statistically confident calls without wrangling spreadsheets. The experimentation ledger plugs into Rulebook, Personas, and Credits so winning treatments can be promoted instantly and audited later.

• •Feature Flags
• •Price Testing
• •UX Optimization

Coordinates machine learning scores, rule outcomes, and policy constraints to recommend the best action for every scenario. It constructs Pareto frontiers, applies risk-adjusted utility (like CVaR), and returns explanations your compliance and audit teams can understand. With decision logs streaming to storage, product and risk stakeholders can simulate “what-if” scenarios and continuously tune outcomes without redeploying services.

• •Offer Optimization
• •Fraud Prevention
• •Budget Allocation

Lets product, compliance, and engineering teams co-author mechanics in natural language while generating validated, version-controlled rules. Drafts flow through simulation harnesses, diff views, and approval workflows before being promoted to production—all backed by rollback plans and telemetry. Rulebook AI keeps experimentation fast while ensuring every change is explainable, tested, and audit ready.

• •Rule Creation
• •Policy Design
• •Simulation Testing

Extends Playbasis events to the rest of your ecosystem with signature verification, jittered retries, and dead-letter routing. Integration teams get a consistent contract, observability dashboards, and replay tooling, while security teams control secrets rotation and allowed domains. The result is a dependable data fabric that keeps CRM, analytics, and downstream systems in sync without polling or manual exports.

• •CRM Sync
• •Analytics Pipelines
• •Alert Systems

Brings together real-time scoring, heuristic rules, and investigator workflows to stop abuse before it damages your brand. Alerts include feature contributions and evidence packets so compliance teams can act quickly, while Appeals and overrides feed back into training data. Fraud detection stays in lockstep with Credits, Adjudications, and Rulebook so legitimate customers enjoy frictionless experiences and bad actors are isolated fast.

• •Abuse Prevention
• •Bot Detection
• •Compliance Monitoring

Provides a governed arena for testing models, prompts, and policies against human or automated judges. Evaluation runs stream into leaderboards with tags, baselines, and regression alerts so applied scientists can compare safety and quality across versions. Artifacts, prompts, and feedback are versioned, making it easy to trace decisions during audits or replay winning configurations in production.

• •Model Benchmarking
• •Human Feedback
• •AI Eval Tracking

Captures qualitative and quantitative signals across apps, email, and support so customer sentiment becomes an actionable dataset. Natural language clustering, trending analysis, and persona overlays give product and success teams a prioritized backlog tied to revenue impact. Every response links back to the event stream for experimentation and follow-up, making feedback loops measurable and accountable.

• •NPS Surveys
• •Feature Requests
• •Support Insights