Revenue$71.2K+4.1%Gross Margin55.4%+3.3ppCAC$18.40↑ 11%Retention20.3%+0.7pp
MayaWorkspace Coordinator1
KaiSignals Analyst2
NinaWorkflow Operator2
OmarGovernance Reviewer1
AshaCommerce Growth Lead1Revenue target$68K→$71.2K
Morning brief updated weekly target based on trailing 7-day actuals trending above plan.Shipping routePrimary only→Primary + backup
Primary carrier delivery time spiked from 3.2d to 5.1d. Backup route activated to protect SLA while primary recovers.CAC threshold$16.50→$18.40 (flagged)
Meta CPM jumped 18% overnight. 3 underperforming ad sets paused to contain spend while Kai monitors for reversion.Retention sequenceDraft→Active (daily)
Competitor price drop on #2 SKU prompted a retention-first response. Bundle + email sequence activated instead of price matching.